Scribbles.
In order to explain ideas, concepts or even workflows, words are not always enough and that is why we use shapes or images to do so. Currently we have many, many tools to be able to share our ideas in a visual way: from Power Point to more recently Figma. But in some circumstances, there are other more "classical" methods that allow us to obtain a result closer to our audience. Going back to the more purely analog plane, in my case I really like to make sketches on paper.
It may seem like something "old school" but in several projects I have had the opportunity to present proposals as user journeys or even prototypes as sketches made by hand and the client's response has always been really good. It may be the human factor. Every day we receive hundreds of stimuli through screens and the moment we see a drawing on paper our perception changes completely. It is closer, and that allows us to focus better on the content.
On the other hand, in the very initial phases of a project and in more “analog” environments, during workshops for example, the conditions are totally conducive to the development of these sketches to the detriment of proposals on screens. When we want to represent, for example, a business model canvas on a poster or when we want to quickly describe how an app works, the sketch takes on a special role and its possibilities are enormous.
Due to the impact and good reception of the handmade sketches, in September 2019 I gave a workshop in my company in order to introduce my colleagues to the techniques and possibilities of the sketch oriented to the presentation of ideas.
Below you can see a small gallery of sketches made for clients of different kinds: from the health sector to the energy sector.
